On average, we spend 135 minutes a day on social media. Social media is a huge part of our everyday lives, and it’s here to stay. As a coach, you’ll need a social media presence to stay relevant in what’s already a saturated market. Social media channels provide useful avenues to tell your professional story, attract clients and enhance the profile of your coaching business. We’ve had the pleasure of working with a range of different coaches: business coaches, mindset coaches, health coaches, fitness coaches, you name it- we’ve probably ‘done it!’ In fact, here’s a small pool of some of our coaching clients and the great things they have to say about the work we’ve done for them…
If you’re a coach, you might be aware that your competition is slowly but surely getting the idea of social media and while you are still hesitating, they are building their “tribe”, engaging with their potential clients and growing their business as we speak. If you’ve not yet tackled this, then you’ve come to the right place. Or maybe you have dabbled with some digital marketing efforts, but are just not quite getting the results and impact you really want or need. Don’t worry, there’s plenty of people in the same shoes.
Breaking things down nice and simply, here’s three key steps to start you off…
1) Outline your goals: Never do things just for the sake of doing things. Know what you’re looking to achieve from social media and tie this into your overall business plan. (Because trust me: social media can create some serious growth!) Would you like to build your personal brand to become more credible and well-known? Is it directing more traffic through to your website that would be more valuable? Or maybe you’d like to use it for relationship-building, creating a pool of potential prospects, warm leads and ultimately new clients?
2) Determine your channels: In an ideal world, we’d love to have a strong presence across every platform, but when your budget is smaller or your time is limited- you have to determine the strongest platforms for you initially, then branch out as your business grows. Where can you find your target audience? Which channels are they most engaged on? And how can you best establish yourself on these platforms? Analyse. Select. Then strategise! And I know, it’s not always that simple. With so many platforms to choose from, social media can often feel overwhelming. But take a little time to understand the platforms yourself, get to know them and how your audience is using them. Because once you can establish this, you can create the most effective plans to move yourself in.
3) Consistency is key: For coaches, personal branding has got to be at the core of all your social media strategies. People invest in people and for your business, they really will be buying into you. Is there consistency in your branding across all of your channels? Is there consistency when it comes to your content, your messages, your tone and voice? And is there consistency when it comes to you simply being there and active? It’s important to have a strong online presence and sustain it. This means replying back to messages, responding to comments, maintaining a regular posting schedule. Trust me: not only does it keep you in the forefront of potential clients minds, but it also significantly increases conversion when you do start lead generation campaigns. Start small if you need, but always stay consistent.
From here you may like to have a read of The Art of Social Selling, The Key to Social Media Sales Funnels, plus Seven Reasons To Use Social Media Marketing For Your Business. You see, when social media is done properly, the results are actually pretty jaw-dropping, and the process as a whole is undoubtably exciting!
One of the biggest mistakes you can make however, is trying to take on everything yourself. Why spend the time if you’re not getting the results, when you can hire an expert to do it properly for you, getting all the return back and more?
If you’re still feeling unsure or a little bit stuck, we offer affordable social media management, making your goals our own to get you to where you want to be. With us, there’s no long-term fixed contracts. Instead, we work on a month-by-month basis because we get that making a new investment is a big thing and we want to reduce the risk for you. Interested in finding out more about how we can work together? Check out our Social Media Packages and book your FREE CONSULTATION today.
Right now, we also have an EXCLUSIVE Introductory Offer running, kind of like ‘try before you buy.’ Get in touch for more details. Offer ends 4th February 2019.
– Blue Monkey Social Media –